‘The likes of myself don't matter anymore. I don't fit in. It seems we are giving in more and more to people that are outside of this country or don't want to integrate.’
George, 62, West Midlands
Loyal Nationals feel proud of their country and patriotic about its history and past achievements. They also feel anxious about threats to Britain, in the face of which they believe we need to come together and pursue our national self-interest. Loyal Nationals carry a deep strain of frustration at having their views and values excluded by decision-makers in London. They feel disrespected by educated elites, and feel more generally that others’ interests are often put ahead of theirs. Loyal Nationals believe we live in a dog-eat-dog world, and that Britain is often naïve in its dealing with other countries. Loyal Nationals get their news from The Daily Mail, The Sun, and ITV. In common with the Progressive Activists, with whom they also share a strong focus on inequality, they also get a lot of information from Facebook and local newspapers.
Top priorities: Immigration, our ageing population, preserving Britain’s cultural heritage
Compared to other groups