‘We are a very equal society and we are incredibly supportive of each other. I don’t think that is as true in other countries. I haven’t got any first-hand experience of being a different nationality, but I do think we have this amazing British spirit.’
Michael, 39, South West England
Educated, comfortable, and often quite wealthy, Established Liberals feel at ease in their own skin – as well as the country they live in. They tend to trust the government, institutions, and those around them. They are almost twice as likely than any other group to feel that their voices are represented in politics. They are also most likely to believe that people can change society if they work together. They think compromise is important, feel that diversity enriches society and think Britain should be more globally-oriented. More than any other group they choose to read The Times newspaper, but also listen to BBC Radio 4.
Top priorities: The economy, divisions in society, housing
Compared to other groups