‘I’m a great believer of don’t help someone else until you’ve helped yourself.’
Jake, 47, South East England
Disengaged Traditionalists value a feeling of self-reliance and take pride in a hard day’s work. They believe in a well-ordered society and put a strong priority on issues of crime and justice. When they think about social and political debates, Disengaged Traditionalists often consider issues through a lens of suspicion towards others’ behaviour and observance of Britain’s social rules. While they do have viewpoints on issues, they tend to pay limited attention to public debates. They have views in common with the Loyal Nationals, but see society differently, mainly through the lens of individuals rather than groups.
Disengaged Traditionalists are second only to the other disengaged segment, the Disengaged Battlers, in not identifying themselves with any political party. Large numbers of this group did not vote in the 2019 election, but those who did vote favoured the Conservatives over Labour by a ratio of almost four to one. This group has the lowest interest in news, but also has the highest proportion who get their news from The Sun newspaper.
Top priorities: The economy, crime, taxes
Compared to other groups
Learn more about the other segments