‘I don’t generally feel very lucky. I’ve had a lot of financial issues and struggles, but obviously I’m grateful for what I have got.’
Kelly, 39, North West England
Disengaged Battlers are focused on the everyday struggle for survival. They have work, but often it is insecure or involves irregular hours. They tend to feel disconnected from other people, and many say they have given up on the system altogether. They are less connected to others in their local area as well, and are the only group where a majority felt that they have been alone during the Covid-19 pandemic. Although life is tough for Disengaged Battlers, they blame the system, not other people. Disengaged Battlers mostly do not pay much attention to news, but if they do it is most likely to be through the BBC, The Daily Mirror, The Metro, or commercial radio news.
Top priorities: Inequality, immigration, pensions
Compared to other groups
Learn more about the other segments