Civic Pragmatists

UK Compassionate Pragmatists Hr

13% of the population


‘We’re lucky to have a lot of the things that we have got. I think there’s a lot we take for granted, although there is a lot of inequality in society’.
Bea, 52, North West England

Civic Pragmatists are well-informed about issues and often have clear opinions, but their social and political beliefs are generally not central to their sense of personal identity. Women outnumber men in this segment by two to one. They stand out for the strength of their commitment to others. For example, almost all Civic Pragmatists regularly donate to charity, and they show strong support for civic values and community, consensus, and compromise. More than any other group, they feel exhausted by the division in politics. Like all seven segments, they use the BBC to get their news, although Civic Pragmatists are also more likely to watch Channel 5 than other groups.

Top priorities: Climate change and the economy

Compared to other groups

  • Most likely to believe that we are too focused on money and status as a society (91 per cent agree v 81 per cent average)
  • Second most likely to feel exhausted by the division in British politics, just after Progressive Activists (73 per cent v 60 per cent average)
  • Strongly agree that living in a country that is governed democratically is important to them (93 per cent v 84 per cent average)
  • Strongly believe that the people they agree with politically need to be willing to listen to others and compromise (60 per cent v 50 per cent average)
  • Less likely to think that British identity is disappearing nowadays (44 per cent agree v 58 per cent average)
  • More likely to believe that immigration has had a positive impact on the UK (60 per cent v 43 per cent average) 
  • More likely to believe that white people have advantages over ethnic minorities (76 per cent agree v national average of 60 per cent)
  • Strongly believe that we are already feeling the effects of climate change (74 per cent v 59 per cent average)
  • Much more likely (69 per cent v 49 per cent average) to strongly agree that issues like the pandemic or climate change are global in nature, and that countries are stronger working together to resolve such crises

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