‘We’re lucky to have a lot of the things that we have got. I think there’s a lot we take for granted, although there is a lot of inequality in society’.
Bea, 52, North West England
Civic Pragmatists are well-informed about issues and often have clear opinions, but their social and political beliefs are generally not central to their sense of personal identity. Women outnumber men in this segment by two to one. They stand out for the strength of their commitment to others. For example, almost all Civic Pragmatists regularly donate to charity, and they show strong support for civic values and community, consensus, and compromise. More than any other group, they feel exhausted by the division in politics. Like all seven segments, they use the BBC to get their news, although Civic Pragmatists are also more likely to watch Channel 5 than other groups.
Top priorities: Climate change and the economy
Compared to other groups
Learn more about the other segments